ELLE, Revlon, and The Purse-uit of Power
ELLE Magazine teamed up with Revlon to present “The Purse-uit of Power”: a $3,000 Power Purse giveaway containing everything you would ever need to tackle your day in style. To celebrate the bag drop, a reveal event rewarded all purse hunters who made it to the secret location with makeovers, manicures, product samples, and the chance to appear on the “cover” of ELLE, courtesy of Lensley!
Using a custom branded digital overlay, the Lensley Automatic device snapped the guests’ photos, and just like that, Lensley transformed ELLE readers into cover page material! One quick print later, and guests were able to commemorate their front-page day.