Los Fearless


The Black Mamba owns Los Angeles.  From his fourth Most Valuable Player in the 2011 NBA All-Star Game to the billboards hanging on La Cienega to his golden visage staring down from the walls in the Foot Locker House of Hoops in the Beverly Center, Kobe Bryant is an icon that people look up to and try to emulate . . . and in steps Lensley.

Over the NBA All-Star Weekend, Lensley Automatic set up in the Beverly Center, capturing people and making them into NBA icons like Kobe.  Bathed in the same golden tones with the Los Fearless logo splashed across their chests, people got to hold basketballs and show off what they would do if they were on the court.  In the House of Hoops, people were projected larger than life, with three 60” screens rotating through thousands of photos, and a 3-story, 100’ looming projections over the crowds of All-Star Weekend in the middle of the Beverly Center!

Los Fearless and Lensley made icons of us all!

Lensley @ Nike LA Destroyers X Downtown Artwalk

This past Thursday at LA’s now infamous Downtown Artwalk, Nike held a little launch party for their LA Destroyers campaign. Held inside an old bank building, the event was a huge success with the the powers that be (aka the fire marshall) almost shutting it down. And who could blame them? With a line wrapping around the block, amazing artwork by amazing artists, and photography by Ja Tecson, this was THE place to be! Featuring the likes of Mowii Madonna, Chauntal Lewis, and Michael Chacon, the LA Destroyers represented the City of Angels to the fullest.

The fine folks at Nike hollered at us for Automated Portraiture. With a magnetic backdrop and an enthusiastic crowd, Lensley once again brought the party to the party!