Lincoln: Hello, Again
Earlier this year, The Lincoln Motor Company celebrated the launch of “Hello, Again,” a multi-platform program supporting reinterpretations of iconic works resulting in fresh, new creations. The kickoff celebration took place on the Twentieth Century Fox Studio lot and featured the new Lincoln MKZ and a vintage Lincoln Zephyr, with Lensley there to capture some great moments.
Each guest was given a custom printed RFID wristband that was registered with their name and email address (either in advance or on-site), allowing the whole experience to be personalized and shared. When they entered the event, guests’ wristbands were scanned with a smartphone prompting their name to appear instantly on a projected screen, under the words, “Hello, Again” as they made their way into the main event space.
To top it off, the brand new Lincoln MKZ that was featured at the event wasn’t simply gorgeous eye candy — Lensley turned it into an automotive photo booth! Lensley set up an in-car photo solution, using a remote-triggered camera, to capture guests in the driver (and passenger) seat! And of course, Lensley ambassadors were on hand to help guests through the entire process. Once a photo was chosen, guests tapped their wristbands on a 7-inch tablet, automatically delivering their photo (complete with social sharing links!) to them via email.
The interaction didn’t end there! The 360° display room featured a real-time projected slideshow of images taken that night. Our friends at Soho Events captured some great video of the whole evening, which you can see on their website here.
(Oh, and did we mention that the “Hello, Again” event featured Beck performing Bowie’s iconic “Sound and Vision” with a 167-piece ensemble? Yeah.)